Introduction
Kennedy Investment Counsel (“the firm”) is registered investment advisor (RIA) registered with the State of Michigan and the SEC. This document is intended to provide you, as an investor, information about the services we offer and how you pay for these services. The intent is that it is written in plain English to facilitate understanding and to help start conversations relevant to your best interests. In addition to the discussions below, free and simple research tools are available at Investor.gov/CRS and at the SEC’s website www.adviserinfo.sec.gov searching our CRD#7068333.

What Investment Services and Advice Can You provide Me?
We offer investment advisory services to taxable retail investors and their non-taxable qualified retirement plans and/or charitable foundations. We provide asset management services on a discretionary basis, after we have devoted the time to understand your current financial situation, your long-term goals, and a sense of your risk profile. These are summarized in an investment objective statement for each account. Additional account management considerations are contained in the investment advisory agreement. We primarily use ETFs, individual equity issues and mutual funds to construct your portfolio(s). We are not a broker/broker dealer.

Questions to ask:
Given my financial situation, should I choose an investment advisory service? Why or why not?
How will you choose investments to recommend for me.
What is your relevant experience, including your licenses, education, and other qualifications? What do these qualifications mean?

What Fees Will I Pay?
We charge a fee based on a percentage of the overall value of your investment portfolio, on a monthly basis, in arrears. We have a tiered fee schedule that decreases at specific asset levels and we combine your accounts for this computation. You pay this fee even if there is no activity in your account(s). Additional transaction fees are charged by the custodian and additional management fees are typically charged by managers of an ETF or mutual fund. We endeavor to expose those fees to show an “all in” cost. We derive no benefit from such fees and work to minimize them.
Our fee structure is intended to align our interests: our fees will track with your account value, though on a declining basis as your account moves past the fee schedule tiers. That said, you will pay fees even if your account value declines.

Questions to ask:
Help me understand how these fees and costs may affect my investments.
If I give you $10,000 to invest, how much will go to fees and costs, and how much will be invested for me?
What Are Your Legal Obligations to Me When Acting as My Investment Advisor? How Else Does Your Firm Make Money and What Conflicts of Interest Do You Have?
All recommendations and investment changes implemented in your account(s) will be in an advisory capacity. When we act as your investment advisor, we have to act in your best interest, and not put our interest ahead of yours. Apart from account level fees, our firm does not make money any other way in our relationship. Additional information can be found in our Form ADV Part 2A, a copy of which has been sent to you, and always available upon request.

Questions to ask:
How might your conflicts of interest affect me, and how will you address them?

How Do Your Professionals Make Money?
Our revenue comes from the advisory fees we charge your account(s) only. As of now, our salary is based on the ownership of the firm: the profit or loss of the firm.

Do You or Your Professionals Have Legal or Disciplinary History?
No, and none. The resource previously mentioned, Investor.gov/CRS can be utilized to research this firm or any other firm you may be considering.

Question to ask:
As a financial professional, do you have any discipline history? For what type of conduct?

Additional Information
You can find additional information about our firm and advisory services at www.adviser.gov.sec. As a primer and for more general topics, go to invester.gov/crs.

Questions to ask:
Who is my primary contact person?
Is he or she a representative of an investment adviser or a broker dealer?
Who can I talk to about how this person is treating me?